Acuity's marketing process
Budget
Finding the right marketing budget is crucial to driving sustainable growth. Many business owners make the mistake of either over-spending or under-spending on marketing. Over-spending can quickly eat into your profits, while under-spending means you’re not reaching enough patients to fuel growth. That’s why we work closely with you to establish the correct marketing budget for each clinic, ensuring a balanced and effective marketing strategy.
Plan
Once the budget is set, we develop a customized marketing plan tailored to your hearing clinic’s needs. By leveraging historical performance data, current trends, and industry knowledge, we strategically allocate your budget across key marketing areas. This ensures a balanced approach to both customer retention and lead acquisition, maximizing your reach and impact to drive sustainable growth.
Execute
With the plan in place, we move forward with execution. This includes scheduling campaigns, crafting tailored messaging, and identifying the right audience. We handle all aspects of media placement—whether it's ordering direct mail, scheduling emails, negotiating rates with vendors, or managing social media campaigns. Our goal is to ensure each campaign is delivered effectively, reaching the right people at the right time to drive impactful results.
Measure
We take a unique, comprehensive approach to tracking both ad response and outcomes. We monitor responses through call tracking, web forms, and other touchpoints, but we don’t stop there. We collaborate with you to ensure appointments and transactions are accurately logged in your ERM system. This allows us to see the full picture of the campaign's effectiveness, from initial response to revenue generated, enabling us to accurately calculate Return on Ad Spend (ROAS).
Review
In our Marketing Review meetings, we analyze detailed reports and campaign performance trends to ensure everything is on track. Based on this analysis, we optimize campaigns to maximize Return on Ad Spend (ROAS). We also discuss key findings and recommend adjustments to the budget and plan as needed, ensuring your marketing efforts stay aligned with your goals and continue delivering the best possible results.